The world of website design never stands still, which is why we should take a moment to review what the current trends in design are heading into 2019. How many of these boxes can your website tick?
Mobile First
Since 2015, mobile searches have exceeded desktop searches, making mobile search the highest worldwide. As a result, Google changed the way in which they index sites and now they prioritise mobile friendly sites, even over the loading speed of a website. This has created a methodology whereby websites are designed for a mobile device first and then adjusted for a desktop second. Not only does this benefit your SEO and ranking, but it gives the consumer a much better experience.
Think simple
Clean, minimalist designs are characterized by loading quickly and are currently sought after for two very important reasons. Firstly, both the mobile users and desktop browsers can experience a website that loads almost instantaneously. And secondly, they are regarded as having a high SEO value, as a clean, minimalist design will help a site fulfil a lot of the speed requirements that search engines require.
Minimalistic needn’t mean boring though; the use of contrasting colours, icons, bold headings can look fantastic. It’s all about prioritising content and getting creative.
Grids & text overlay
Grids with a text overlay are quickly replacing the usual side bars and menus, due to their modern look and particularly asymmetrical designs. They point viewers to the content they are looking for and also help to keep the home page looking simplistic and fresh.
Video backgrounds
Despite the trend towards clean flat designs to improve speed and responsiveness, video backgrounds continue to grow in popularity as we head in to 2019. There is strong evidence that video backgrounds increase conversions, as they are far more engaging for visitors than text or images will ever be. Interested parties will land on your home page and watch the video, therefore decreasing your bounce rate and, because Google loves video, improving your SEO.
Single Page Design
A final trend for 2019 sees the growth of single page websites, to tap into the requirement for minimal design and faster loading speeds. Definitely not suitable for all businesses, the single page website is a great tool for those looking to drive visitor traffic to a contact point, without them getting distracted by other content.
Check out our website design page to view some of the websites our team have designed and as always if you need any help with bringing your own web design ideas to life give us a call on 01202 682322 or email team@thecollectivegroup.co.uk.
