How well do you think your social media activity is going?

Are you getting a valuable return on investment for your efforts?

A recent report undertaken by ListenFirst has revealed only 33% of marketing professionals could ‘mostly’ connect an ROI to social media, whilst 7% said they were never able to make the connection.

Having said that over 50% of those taking part in the survey claimed they would be increasing their spend on social media in 2022 as its influence grows right across the whole spectrum of industry and education.

For the B2B market, social media was the top growing marketing pillar in 2021, followed by website, search/PPC advertising and then email. During the pandemic, social media was also judged to be the most effective pillar for companies followed by email marketing.

It is interesting to see how popular email marketing remains for B2B companies, however the shift towards using social media to reach a target audience is significant and cannot be ignored.

If the real-world effects of a social media campaign are clear to see, can you argue the actual ROI on your social media spend is that important? I guess that depends on who holds the purse strings…

If you’d like to throw some ideas around, or just talk through your thoughts on any aspect of your marketing, please don’t hesitate to contact us at team@thecollectivegroup.co.uk or telephone 01202 682322.

‘Build the Future’ is the theme of this years National Apprenticeship Week #NAW2022 and there is a whole week of activities focussing on the benefits apprenticeships can have on individuals, businesses and local communities.

The 15th annual week-long celebration of Apprenticeships is taking place across England encouraging individuals of any age to reach their career goals by building their skills and knowledge.

There is a different focus for each day of the week with Social Media hashtags to help engage supporters and build involvement with both Employers and Apprentices. From the launch on Monday 7th to #AskAnEmployer and #AskAnApprentice, Celebration Friday and #SelfieSunday, there is something to appeal to everyone.

There are also a number of live virtual events during the week including a variety of seminars such as what life as an apprentice is really like, CV Writing tips with the professionals and an open FAQ Session; all designed to encourage prospective employers and apprentices to consider how training can impact them positively. For employers that might be the return on investment or talent retention for their business. For Apprentices it might be discussing the impact of their training, progression and how they have achieved their career goals.

Promoting National Apprenticeship Week provides business leaders and teachers with great opportunities to focus on how apprenticeships are not only the future of business success but also help to build future careers and support job creation and the economy.

More information is available at https://www.apprenticeships.gov.uk/